Marketplace

Potential AV Market

The market in which we operate is large and fragmented – we estimate the global market is valued at $500 billion and typically grows at GDP+.

There is significant opportunity in the marketplace to continue to take share across all our operating regions. Our aim is to continue to grow at two times the rate of the market, despite macroeconomic conditions and continue to increase our customer count, through both selling more to existing customers and acquiring new customers.

Our Proposition

We are an omni-channel solutions partner for professional audio and video distributors and integrators who are involved in designing, building or maintaining audio and video products and solutions.

We aim to provide an unrivalled choice of product technologies, solve problems with innovative solutions and deliver a world-class customer experience making it easy to do business with us.

Our traditional industrial competitor base is made up of american or european brands. Most of them choose to save costs through chinese low labor costs and high-quality engineer groups, manufacture and OEM their products from China, and then sell them all over the world at good prices. We are rooted in China, we have more than 10 years of understanding of the needs in global markets, we have long-term cooperation with more than 120 top oem&odm factories, and we are very experienced in exporting overseas products, whether it is from global influence, wide scope, digital expertise and solution capabilities mean we are uniquely positioned to differentiate and disrupt.

Industries we serve

We work with our customers across the product life cycle to create solutions that make it easy for them to do business, saving them time and money, and making their operations more sustainable. Our product knowledge and technical expertise, underpinned by data and digital excellence, allow us to work alongside customers to help manage their procurement more effectively and efficiently.

  • √ Public Safety
  • √ Defense & Federal
  • √ IOT Data Application
  • √ Media Broadcasting
  • √ Utilities Management
  • √ Exhibition and Digital Signage
  • √ Entertainment
  • √ Financial Services
  • √ Healthcare and Education

Our Customer Types

Distributors

A distributor is an company who purchases bulk amounts of product from a brand owner and distributes it either directly to system integrator, end user or to retailers who then sell to the system integrator and end user.

System Integrators

A systems integrator is a company that builds computing systems for clients by combining hardware, software, networking and storage products from multiple vendors. Using a systems integrator, a company can align cheaper, preconfigured components and commercial off-the-shelf software to meet key business goals, as opposed to more expensive, customized implementations that may require original programming or manufacturing unique components.

Agents

An agent is an intermediary we appoint to negotiate and, if required, conclude contracts with customers on behalf so DTI has the contract with the customer. Agents are paid commission on the sales they make, usually on a percentage basis and these agents are usually in the other business area except AV industy but serves same kind of clients.

Their needs include
1

Transparency

At DTI, the distributor not merely as a customer but also as a partner. It implies our futures are intertwined and that by sharing information and knowledge that we are more likely to be successful together.

3

Marketing & Leads

In today's world, distributors expect a manufacturer to help them marketing by giving them the tools necessary to reach their client base and beyond. They expect update on each new development because that is what matters most.
In addition, they expect marketing support – such as custom branded literature or websites. Investor meets, referral program, customized product notes, maturity update etc. These tools put marketing back in each distributor's hands to modify to their market and their corporate image. They want autonomy and will go to great lengths to get it.
DTI not only provides customers with product marketing materials, but also cooperates with customers to share potential customer information in the local market and develop the market together.

2

Innovation

Distributors want to be on the cutting edge. Years ago it was exclusivity. In today's world, it is service, design, or sometimes price. Distributors expect brand owners to react to market changes and to create new, exciting products or designs. Every sales person wants a reason to contact their customers. A distributor is always looking for that kind of WOW response from their clients. Now that is innovation!

4

Reaction

All of us are human. manufacturers, distributors, integrators . . . we all have that one thing in common. We all make mistakes. How we react to those mistakes determines a great deal about your character. Many times the distributor is in the middle of a situation. Regardless of who, what, why, or where something went wrong, the investor is unhappy and the distributor relies on the manufacturers for help. The very last thing a distributor wants to hear from their manufacturers are these few words, "There is no way that can happen".