(1)The development background of digital signage
In the development of digital signage in the market in the past two years, the situation is positive and optimistic. On the one hand, it is the innovation of various technologies in itself, which has innovated many new functions, and on the other hand, it is also the increase in market demand. In today’s digital age, intelligence and interaction have become the keywords that dominate everyone’s life. In the future, the digital signage industry will pay more attention to interactive functions, which will push the digital signage industry to a new level.
(2)The future development trend of digital signage
- Content is more personal
The continuous development of technology is not only reflected in the ability to individually produce products according to customer requirements, but also in the industry to create a personalized customer experience. Personalization is the most effective way to create meaningful and relevant consumer interactions using technologies such as recognition software and machine vision. Digital signage has become more personal by incorporating technology that promises better connectivity, intelligence and responsiveness. Driving all this is artificial intelligence, which is able to learn and communicate with people uniquely. More accurate in data processing means better understanding of users. For example, a digital signage installation can greet the customer and prepare useful information and offers especially for him.
- Display size
Larger and larger screens are entering the market due to the continuous evolution of displays and the reduction in associated costs. The trend is moving towards screens with screen sizes of at least 80 inches (until video walls). However, smaller screen sizes are also becoming a trend that will grow exponentially over the next few years. A well-known example is the small display screen attached to a stadium urinal to supplement advertising space. For smaller screens, POE (Power over Ethernet) technology must be mentioned. POE is a process of powering network compatible devices through a network cable. This removes the complexity of previous power supplies, where difficult access or interference with power cables and power supply unit sockets is a thing of the past. This technology is seen as an inflection point for less complex digital signage applications, as the installation of small displays is greatly simplified.
- Media format
The content of public digital signage modules has become more dynamic. The rapid evolution away from static content has benefited from the boom in full HD video. Installed PCs are getting smaller and more powerful, so larger video files can be processed faster. HTML5’s applications are also becoming more popular. Flexible and intelligent digital signage can be combined with high-quality video to create impressive effects. For example, digital signage content related to the current weather can be displayed: a video display of umbrellas can be automatically switched when it is raining, and a commercial for sunglasses can be automatically switched when it is sunny.
4.3D pathfinding
To make visiting large urban complexes or shopping malls more convenient, way finding is becoming an increasingly common tool. See the interactive 3D map from a first-person perspective, which allows users to understand the environment more quickly. Shopping malls, hospitals, museums, art galleries and various large buildings will increasingly implement smart wayfinding systems, with 3D maps having the greatest impact on this development.
Today, digital signage is more reliable and accessible than traditional advertising. It is a relatively new technology that is developing rapidly. Emerging technologies and an increasing number of interactive displays and wayfinding systems are making digital signage increasingly effective. Operators of such devices want to increase the possibility of more effective communication with target groups in various scenarios (medical, retail, production, education, etc.). The digital signage industry is expected to continue to grow as new trends emerge. These should all be kept in mind because in the end no one wants to be left behind in the competition.
- Wireless data network
The same type of network connection as a smartphone will effectively simplify the information editing of the advertising machine, and the information can be updated from any location. Wireless networks will allow LCD advertising machines to have faster and more secure network connections, just like smartphones and tablets. For example, mobile advertising machines can be used in conjunction with mobile electronic devices such as mobile phones and tablet computers, and the two networks can be shared.
- Mobile intelligent interaction becomes mainstream
In the future, interactive functions will become the mainstream of LCD advertising machine industry development. It enables interaction with consumers through visible and vibrant content, and can also be used by businesses for coupons and promotions. Combined with advertising machines, it can provide consumers with the content they need, simplifying the consumer engagement process, and allowing them to switch from passive reception to active reception. Just like the mobile large computer TV advertising machine, it integrates all the functions of large-screen computers, high-definition TVs, high-definition monitors, high-definition advertising machines and other products, and can be used in conjunction with mobile electronic devices such as mobile phones and tablet computers to achieve human-computer interaction. Function. In the future, the latest single products, best-selling products, preferential promotions, news events, popular online videos… and WeChat promotion and interactive activities that increase user stickiness can all be easily completed in the advertising machine system.
- Fast response
Digital signage is the best communication tool for dynamic content display, and it is a significant advantage for businesses to provide consumers with what they want faster than their competitors. It’s like parking lot workers who need to provide faster service to consumers at all times.
- Smaller pixel pitch
In the future, the pixel pitch of digital signage displays will be smaller, which means higher display resolution and better dynamic display effects.
- Pay more attention to location
Digital signage is ideal for location-based advertising. Research shows that 72% of consumers would respond to an interactive message if they could see the relevant retail location.
